Consumers who bought agricultural produces from organic or special cultivations were the most willing to pay more for such produces as revealed in a survey conducted in July 2021. Around 33 percent of respondents who bought such produces at least sometimes were willing to pay up to 30 percent more than the price of general goods. In contrast, the majority of respondents who have rarely or never bought foods grown with special cultivation methods would not pay more for such produces.
Willingness to pay more for agricultural produces from organic and special cultivations in Japan as of July 2021, by purchase frequency
Characteristic
Price is not a selection criteria
Same price as general produces
Up to 30 percent more
Up to 50 percent more
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JFC. (October 11, 2021). Willingness to pay more for agricultural produces from organic and special cultivations in Japan as of July 2021, by purchase frequency [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1285815/japan-willingness-pay-more-organic-special-cultivation-produce-by-purchase-frequency/
JFC. "Willingness to pay more for agricultural produces from organic and special cultivations in Japan as of July 2021, by purchase frequency." Chart. October 11, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1285815/japan-willingness-pay-more-organic-special-cultivation-produce-by-purchase-frequency/
JFC. (2021). Willingness to pay more for agricultural produces from organic and special cultivations in Japan as of July 2021, by purchase frequency. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1285815/japan-willingness-pay-more-organic-special-cultivation-produce-by-purchase-frequency/
JFC. "Willingness to Pay More for Agricultural Produces from Organic and Special Cultivations in Japan as of July 2021, by Purchase Frequency." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1285815/japan-willingness-pay-more-organic-special-cultivation-produce-by-purchase-frequency/
JFC, Willingness to pay more for agricultural produces from organic and special cultivations in Japan as of July 2021, by purchase frequency Statista, https://www.statista.com/statistics/1285815/japan-willingness-pay-more-organic-special-cultivation-produce-by-purchase-frequency/ (last visited August 25, 2024)
Willingness to pay more for agricultural produces from organic and special cultivations in Japan as of July 2021, by purchase frequency [Graph], JFC, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1285815/japan-willingness-pay-more-organic-special-cultivation-produce-by-purchase-frequency/