Over two-thirds of all major automotive products stores in Russia had an account on Vkontakte between the second half of 2020 and the first half of 2021. Instagram listed second, with 67 percent of such shops having an account on that platform.
Automotive product online shops social media presence in Russia from 2nd half 2020 to 1st half 2021, by platform
The study included online stores specialized in retail of car parts, tires and wheels, motorcycles, automotive accessories, tuning goods and car electronics.
Online sales of Russian retailers in the national territory were considered, excluding online export sales. In the study online stores of automotive products and the largest universal marketplaces (with annual online sales of at least 100 billion rubles a year) were taken into consideration. For the latter, only sales in the category of automotive products were counted.
Statistics are provided for 81 automotive product stores among the top-1,000 largest Russian online stores, including two largest universal marketplaces - Wildberries and Ozon.
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Data Insight (RU). (December 20, 2021). Automotive product online shops social media presence in Russia from 2nd half 2020 to 1st half 2021, by platform [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1285680/russia-social-media-usage-by-auto-goods-e-stores/
Data Insight (RU). "Automotive product online shops social media presence in Russia from 2nd half 2020 to 1st half 2021, by platform ." Chart. December 20, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1285680/russia-social-media-usage-by-auto-goods-e-stores/
Data Insight (RU). (2021). Automotive product online shops social media presence in Russia from 2nd half 2020 to 1st half 2021, by platform . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1285680/russia-social-media-usage-by-auto-goods-e-stores/
Data Insight (RU). "Automotive Product Online Shops Social Media Presence in Russia from 2nd Half 2020 to 1st Half 2021, by Platform ." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/1285680/russia-social-media-usage-by-auto-goods-e-stores/
Data Insight (RU), Automotive product online shops social media presence in Russia from 2nd half 2020 to 1st half 2021, by platform Statista, https://www.statista.com/statistics/1285680/russia-social-media-usage-by-auto-goods-e-stores/ (last visited January 08, 2025)
Automotive product online shops social media presence in Russia from 2nd half 2020 to 1st half 2021, by platform [Graph], Data Insight (RU), December 20, 2021. [Online]. Available: https://www.statista.com/statistics/1285680/russia-social-media-usage-by-auto-goods-e-stores/
