Terrestrial TV advertising spending in Japan shrank by four percent in 2023 compared to the previous year. As a result, the terrestrial television advertising expenditure reached a value of 1.6 trillion Japanese yen.
February 2024
Japan
2014 to 2023
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
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