According to a 2023 survey on shopping behavior conducted by Rakuten Insight in Vietnam, nearly 80 percent of respondents said that they were planning to shop during the holiday sales. The same report also revealed that the most popular categories to shop for during this period included apparel and footwear, cosmetics and beauty products, and jewelry and fashion accessories.
Intention to do shopping during the holiday sales among consumers in Vietnam as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 4, 2023). Intention to do shopping during the holiday sales among consumers in Vietnam as of November 2023 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1285629/vietnam-intention-to-shop-during-holiday-sales/
Rakuten Insight. "Intention to do shopping during the holiday sales among consumers in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1285629/vietnam-intention-to-shop-during-holiday-sales/
Rakuten Insight. (2023). Intention to do shopping during the holiday sales among consumers in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1285629/vietnam-intention-to-shop-during-holiday-sales/
Rakuten Insight. "Intention to Do Shopping during The Holiday Sales among Consumers in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1285629/vietnam-intention-to-shop-during-holiday-sales/
Rakuten Insight, Intention to do shopping during the holiday sales among consumers in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1285629/vietnam-intention-to-shop-during-holiday-sales/ (last visited September 26, 2024)
Intention to do shopping during the holiday sales among consumers in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1285629/vietnam-intention-to-shop-during-holiday-sales/