Penetration rate of pay-per-view (TVoD) in the U.S. 2018-2027

Published by
Julia Stoll,
Feb 9, 2024
The penetration rate in the 'Pay-per-View (TVoD)' segment of the digital media market in the United States was forecast to continuously increase between 2024 and 2027 by in total 1.3 percentage points. After the fifth consecutive increasing year, the indicator is estimated to reach 30.81 percent and therefore a new peak in 2027.

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Penetration rate of the pay-per-view (TVoD) market in the United States from 2018 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Pay-per-View offers, or Transactional-Video-on-Demand services (TVoD), are defined as time-limited access to premium video content that requires a usage-based one-time payment. Content includes movies, TV shows or series and can be downloaded or streamed to various devices for a pre-determined period of time. Top vendors of TVoD services are, for example, iTunes, Google Play or Amazon Prime Video.

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Statistics on " Transactional video-on-demand (TVOD) in the United States "

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Other statistics that may interest you Transactional video-on-demand (TVOD) in the United States

Overview

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Revenues and consumer spending

5

Platforms

6

Consumer behavior

4

PVOD

5

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Topics

Transactional video-on-demand in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United States
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