TikTok quarterly user spending worldwide 2020-2024

Published by Laura Ceci, Sep 24, 2024

During the second quarter of 2024, TikTok has reached a total user spending of 1345 million U.S. dollars on Google Play and the App Store. In 2021, TikTok saw 740 million first time installs from global users, down from the 980 million installs generated in 2020.

Global user spending on TikTok from 1st quarter 2020 to 2nd quarter 2024 (in million U.S. dollars)

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Release date

August 2024

Region

Worldwide

Survey time period

Q1 2020 to Q2 2024

Special properties

includes Douyin and Douyin Lite for iOS China

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ByteDanceSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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