According to a study from 2022 on podcast consumption in the United Kingdom, 48 percent of respondents listen to podcasts in order to learn something new or improve understanding of something they already know about. Another 39 percent listen to podcasts to relax.
Reasons for listening to podcasts in the United Kingdom (UK) in 2022
Characteristic
Share of respondents
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all respondents who listen to podcasts at least once a month
Method of interview
Telephone interviews and online survey
Supplementary notes
The survey used 1,000 nationally
representative sample which consisted of 529 non podcast users, 160 regular users and 352 occasional
users. Regular podcast users were then targeted via boost interviews in order to reach 1,000 regular users,
overall.
Invitations to complete the survey were sent out on a nationally representative basis aligned to age, gender,
region and social grade to ensure that we achieved a good demographic spread of respondents.
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Ofcom. (April 20, 2022). Reasons for listening to podcasts in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1285176/reason-podcast-consumption-uk/
Ofcom. "Reasons for listening to podcasts in the United Kingdom (UK) in 2022." Chart. April 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1285176/reason-podcast-consumption-uk/
Ofcom. (2022). Reasons for listening to podcasts in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1285176/reason-podcast-consumption-uk/
Ofcom. "Reasons for Listening to Podcasts in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 20 Apr 2022, https://www.statista.com/statistics/1285176/reason-podcast-consumption-uk/
Ofcom, Reasons for listening to podcasts in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1285176/reason-podcast-consumption-uk/ (last visited July 22, 2024)
Reasons for listening to podcasts in the United Kingdom (UK) in 2022 [Graph], Ofcom, April 20, 2022. [Online]. Available: https://www.statista.com/statistics/1285176/reason-podcast-consumption-uk/
