A survey asking consumers where they bought fresh produce in 2020 showed that conventional consumers still largely shop at traditional grocery stores. Contemporary consumers, however, shopped via many different channels. More than a quarter of contemporary consumers used some sort of online ordering system for fresh produce and almost 20 percent shopped at a local (nonchain) grocery store.
Where consumers are buying fresh produce in the U.S. in 2020, by channel
Survey sample was mapped to the US census to attain a representative view of the average US consumer.
Release date reflects date source was accessed.
The source describes contemporary consumers as, "consumers [who] seek a
convenience that is less about time and more about stress-free availability."
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Deloitte. (January 19, 2022). Where consumers are buying fresh produce in the U.S. in 2020, by channel [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1285121/us-fresh-produce-purchasing-channels/
Deloitte. "Where consumers are buying fresh produce in the U.S. in 2020, by channel." Chart. January 19, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1285121/us-fresh-produce-purchasing-channels/
Deloitte. (2022). Where consumers are buying fresh produce in the U.S. in 2020, by channel. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1285121/us-fresh-produce-purchasing-channels/
Deloitte. "Where Consumers Are Buying Fresh Produce in The U.S. in 2020, by Channel." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1285121/us-fresh-produce-purchasing-channels/
Deloitte, Where consumers are buying fresh produce in the U.S. in 2020, by channel Statista, https://www.statista.com/statistics/1285121/us-fresh-produce-purchasing-channels/ (last visited December 23, 2024)
Where consumers are buying fresh produce in the U.S. in 2020, by channel [Graph], Deloitte, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1285121/us-fresh-produce-purchasing-channels/
