As of July 2022 in the United States, the quick service restaurant chain that had the highest percentage of digital menu boards as their primary menu board at drive-thrus was McDonald's. Approximately 92 percent of McDonald's drive-thrus in the U.S. had digital menu boards as their primary menu. Meanwhile, only 28 percent of Dunkin' drive thrus had DMBs as their primary.
Quick service restaurant chains with digital menu boards as their primary menu board at drive-thrus in the United States as of July 2022
Characteristic
Share of drive-thrus with a DMB in place as primary
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QSR magazine. (January 27, 2023). Quick service restaurant chains with digital menu boards as their primary menu board at drive-thrus in the United States as of July 2022 [Graph]. In Statista. Retrieved October 20, 2024, from https://www.statista.com/statistics/1285115/drive-thrus-with-dmbs-in-selected-restaurant-chains-us/
QSR magazine. "Quick service restaurant chains with digital menu boards as their primary menu board at drive-thrus in the United States as of July 2022." Chart. January 27, 2023. Statista. Accessed October 20, 2024. https://www.statista.com/statistics/1285115/drive-thrus-with-dmbs-in-selected-restaurant-chains-us/
QSR magazine. (2023). Quick service restaurant chains with digital menu boards as their primary menu board at drive-thrus in the United States as of July 2022. Statista. Statista Inc.. Accessed: October 20, 2024. https://www.statista.com/statistics/1285115/drive-thrus-with-dmbs-in-selected-restaurant-chains-us/
QSR magazine. "Quick Service Restaurant Chains with Digital Menu Boards as Their Primary Menu Board at Drive-thrus in The United States as of July 2022." Statista, Statista Inc., 27 Jan 2023, https://www.statista.com/statistics/1285115/drive-thrus-with-dmbs-in-selected-restaurant-chains-us/
QSR magazine, Quick service restaurant chains with digital menu boards as their primary menu board at drive-thrus in the United States as of July 2022 Statista, https://www.statista.com/statistics/1285115/drive-thrus-with-dmbs-in-selected-restaurant-chains-us/ (last visited October 20, 2024)
Quick service restaurant chains with digital menu boards as their primary menu board at drive-thrus in the United States as of July 2022 [Graph], QSR magazine, January 27, 2023. [Online]. Available: https://www.statista.com/statistics/1285115/drive-thrus-with-dmbs-in-selected-restaurant-chains-us/