At nearly 29 percent in 2020 and roughly 31.5 percent in 2021, chocolate held the highest share of Valentine's Day purchases in the United States, suggesting that it is the treat of choice for the romantic occasion. Many U.S. consumers also purchased hair care products, bath and body goods, as well as candy in both years.
Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category
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Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category
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inMarket. (December 16, 2021). Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1285010/valentines-day-purchases-among-us-consumers/
inMarket. "Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category." Chart. December 16, 2021. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1285010/valentines-day-purchases-among-us-consumers/
inMarket. (2021). Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1285010/valentines-day-purchases-among-us-consumers/
inMarket. "Share of Valentine's Day Purchases among Consumers in The United States in February 2020 and 2021, by Product Category." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1285010/valentines-day-purchases-among-us-consumers/
inMarket, Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category Statista, https://www.statista.com/statistics/1285010/valentines-day-purchases-among-us-consumers/ (last visited April 01, 2025)
Share of Valentine's Day purchases among consumers in the United States in February 2020 and 2021, by product category [Graph], inMarket, December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1285010/valentines-day-purchases-among-us-consumers/
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