According to a survey released in May 2023, B2B marketers considered Facebook the social media channel with the highest return on investment (ROI). The platform was mentioned by 22 percent of respondents. Instagram, TikTok and YouTube tied in second, each cited by 16 percent of the respondents.
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023
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HubSpot. (May 31, 2023). Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot. "Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023." Chart. May 31, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot. (2023). Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot. "Social Media Platforms with The Largest Return on Investment (Roi) According to B2b Marketers Worldwide as of May 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot, Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023 Statista, https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/ (last visited December 23, 2024)
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023 [Graph], HubSpot, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
