According to a survey released in May 2023, B2B marketers considered Facebook the social media channel with the highest return on investment (ROI). The platform was mentioned by 22 percent of respondents. Instagram, TikTok and YouTube tied in second, each cited by 16 percent of the respondents.
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HubSpot. (May 31, 2023). Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot. "Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023." Chart. May 31, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot. (2023). Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot. "Social Media Platforms with The Largest Return on Investment (Roi) According to B2b Marketers Worldwide as of May 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
HubSpot, Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023 Statista, https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/ (last visited November 22, 2024)
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023 [Graph], HubSpot, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/
