The food subscription market in the U.S. is highly competitive. The results from this widespread survey show that Blue Apron was the most popular food subscription service for Generation Z in 2021, with a pick rate of 25 percent. Other popular meal kit providers include Candy Club and Grubhub+.
Most popular food subscription for Generation Z in the United States in 2021
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Most popular food subscription for Generation Z in the United States in 2021
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The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years."
*The source reveals that 57 percent of the respondents had a food subscription.
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Wethrift.com. (December 21, 2021). Most popular food subscription for Generation Z in the United States in 2021 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1284828/us-food-subscriptions-generation-z/
Wethrift.com. "Most popular food subscription for Generation Z in the United States in 2021." Chart. December 21, 2021. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1284828/us-food-subscriptions-generation-z/
Wethrift.com. (2021). Most popular food subscription for Generation Z in the United States in 2021. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1284828/us-food-subscriptions-generation-z/
Wethrift.com. "Most Popular Food Subscription for Generation Z in The United States in 2021." Statista, Statista Inc., 21 Dec 2021, https://www.statista.com/statistics/1284828/us-food-subscriptions-generation-z/
Wethrift.com, Most popular food subscription for Generation Z in the United States in 2021 Statista, https://www.statista.com/statistics/1284828/us-food-subscriptions-generation-z/ (last visited January 20, 2025)
Most popular food subscription for Generation Z in the United States in 2021 [Graph], Wethrift.com, December 21, 2021. [Online]. Available: https://www.statista.com/statistics/1284828/us-food-subscriptions-generation-z/
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