Most popular food subscriptions for Baby Boomers in the United States 2021

Published by Lynn Beyrouthy, Jan 8, 2024
The food subscription market in the U.S. is highly competitive. The results from this widespread survey show that Candy Club was the most popular food subscription service for Baby Boomers in 2021, with a pick rate of 15 percent. Other popular meal kit providers include ButcherBox and Blue Apron.

Most popular food subscription for Baby Boomers in the United States in 2021

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Source

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Release date

December 2021

Region

United States

Survey time period

2021

Number of respondents

1,030 respondents

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years."

*The source reveals that 57 percent of the respondents had a food subscription.

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Market overview

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Key players

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Subscription commerce

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