As of November 2021, Gen-Z shoppers accounted for around 33.9 percent of China's live commerce users. In comparison, Gen-X users made up around 27 percent of China's traditional e-commerce users. However, the same source also indicated that Gen-Z users were the main source of China's newly-added online shoppers as of 2021.
Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation
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Fastdata. (January 14, 2022). Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. "Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation." Chart. January 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. (2022). Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. "Distribution of Traditional E-commerce and Live Commerce Users in China as of November 2021, by Generation." Statista, Statista Inc., 14 Jan 2022, https://www.statista.com/statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata, Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation Statista, https://www.statista.com/statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/ (last visited December 22, 2024)
Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation [Graph], Fastdata, January 14, 2022. [Online]. Available: https://www.statista.com/statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
