According to a survey, the e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020 kept relatively stable. Around 21 percent of the respondents decreased their use of online marketplaces in the period, while seven percent stopped using such channels. On the other hand, 16 percent of the surveyed population reported increased use of e-commerce during the lockdown duration and six percent started using online marketplaces in the same period.
Change in e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020
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The source adds the following:
"We have defined the use of e-commerce as buying and selling products on a mobile phone, computer, or the internet—e.g., using Jumia, Glovo, Copia, Skygarden, Facebook marketplace, etc.
E-commerce usage in this study likely underestimates the real extent of e-commerce, as respondents largely reported the use of marketplace platforms like Jumia and Kilimall, while the full breadth of e-commerce also encompasses digital trade through informal platforms—for example, via social media—as well as payments, logistics, addressing systems, and asset recognition including mapping/tracking commodity ownership or exchange".
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Dalberg. (August 1, 2021). Change in e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1284655/change-in-e-commerce-usage-during-the-covid-19-lockdown-in-kenya/
Dalberg. "Change in e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020." Chart. August 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1284655/change-in-e-commerce-usage-during-the-covid-19-lockdown-in-kenya/
Dalberg. (2021). Change in e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1284655/change-in-e-commerce-usage-during-the-covid-19-lockdown-in-kenya/
Dalberg. "Change in E-commerce Usage during The Coronavirus (Covid-19) Lockdown in Kenya between March and August 2020." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1284655/change-in-e-commerce-usage-during-the-covid-19-lockdown-in-kenya/
Dalberg, Change in e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020 Statista, https://www.statista.com/statistics/1284655/change-in-e-commerce-usage-during-the-covid-19-lockdown-in-kenya/ (last visited July 22, 2024)
Change in e-commerce usage during the coronavirus (COVID-19) lockdown in Kenya between March and August 2020 [Graph], Dalberg, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1284655/change-in-e-commerce-usage-during-the-covid-19-lockdown-in-kenya/
