Awareness of car VA capabilities and features South Korea 2020

Published by
Jang Seob Yoon,
Jan 31, 2022
According to a survey conducted by dataSpring in South Korea in October 2020, over 60 percent of respondents were somewhat familiar with their car's voice assistant capabilities and features. Overall, awareness of such driver assistance technology was high among South Korean car owners.

Awareness of automotive voice assistant (VA) capabilities and features in South Korea as of October 2020

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Release date

January 2022

Region

South Korea

Survey time period

October 23 to 25, 2020

Number of respondents

2,894 respondents

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

Original question: "How familiar are you with your voice assistant’s (VA) capabilities and features?"

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