As of November 2021, female shoppers accounted for around 57.5 percent of China's live commerce users. In comparison, female users only made up around 51 percent of China's traditional e-commerce users. The same source also indicated that around 88 percent of Xiaohongshu (also known as Red or Little Red Book) users in China were female.
Distribution of traditional e-commerce and live commerce users in China as of November 2021, by gender
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Fastdata. (January 14, 2022). Distribution of traditional e-commerce and live commerce users in China as of November 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1284631/china-gender-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. "Distribution of traditional e-commerce and live commerce users in China as of November 2021, by gender." Chart. January 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1284631/china-gender-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. (2022). Distribution of traditional e-commerce and live commerce users in China as of November 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1284631/china-gender-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. "Distribution of Traditional E-commerce and Live Commerce Users in China as of November 2021, by Gender." Statista, Statista Inc., 14 Jan 2022, https://www.statista.com/statistics/1284631/china-gender-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata, Distribution of traditional e-commerce and live commerce users in China as of November 2021, by gender Statista, https://www.statista.com/statistics/1284631/china-gender-breakdown-of-traditional-and-livestreaming-e-commerce-users/ (last visited December 22, 2024)
Distribution of traditional e-commerce and live commerce users in China as of November 2021, by gender [Graph], Fastdata, January 14, 2022. [Online]. Available: https://www.statista.com/statistics/1284631/china-gender-breakdown-of-traditional-and-livestreaming-e-commerce-users/
