Around one out of 10 Kenyans aged 15 years and older used e-commerce platforms in 2020. According to a survey conducted that year, 13 percent of the respondents used online marketplaces to buy or sell products and services. Another four percent used mobile money to make and receive payments on e-commerce platforms.
The source adds the following:
"E-commerce usage in this study likely underestimates the real extent of e-commerce, as respondents largely reported the use of marketplace platforms like Jumia and Kilimall, while the full breadth of e-commerce also encompasses digital trade through informal platforms—for example, via social media—as well as payments, logistics, addressing systems, and asset recognition including mapping/tracking commodity ownership or exchange".
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Dalberg. (August 1, 2021). E-commerce usage in Kenya as of 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1284630/e-commerce-usage-in-kenya/
Dalberg. "E-commerce usage in Kenya as of 2020." Chart. August 1, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1284630/e-commerce-usage-in-kenya/
Dalberg. (2021). E-commerce usage in Kenya as of 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1284630/e-commerce-usage-in-kenya/
Dalberg. "E-commerce Usage in Kenya as of 2020." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1284630/e-commerce-usage-in-kenya/
Dalberg, E-commerce usage in Kenya as of 2020 Statista, https://www.statista.com/statistics/1284630/e-commerce-usage-in-kenya/ (last visited November 21, 2024)
E-commerce usage in Kenya as of 2020 [Graph], Dalberg, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1284630/e-commerce-usage-in-kenya/
