E-commerce usage in Kenya 2020

Published by
Natalie Cowling,
Sep 22, 2023
Around one out of 10 Kenyans aged 15 years and older used e-commerce platforms in 2020. According to a survey conducted that year, 13 percent of the respondents used online marketplaces to buy or sell products and services. Another four percent used mobile money to make and receive payments on e-commerce platforms.

E-commerce usage in Kenya as of 2020

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Source

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Release date

August 2021

Region

Kenya

Survey time period

November to December 2020

Number of respondents

2,456 residents

Age group

15 years and older

Supplementary notes

The source adds the following:
"E-commerce usage in this study likely underestimates the real extent of e-commerce, as respondents largely reported the use of marketplace platforms like Jumia and Kilimall, while the full breadth of e-commerce also encompasses digital trade through informal platforms—for example, via social media—as well as payments, logistics, addressing systems, and asset recognition including mapping/tracking commodity ownership or exchange".

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