According to a survey among Chinese luxury shoppers in October 2021, online channels accounted for 38 percent of the total luxury spending of China's Gen-Z high luxury spenders (who spent at least 40 thousand yuan a year on luxury items) in the past 12 months. In comparison, online channels only contributed to about 30 percent of the annual luxury spending for those above 25 years old.
Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation
Characteristic
Hainan duty free
Online
Domestic offline (Brand stores and multi-brand retailers)
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Oliver Wyman. (November 10, 2021). Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman. "Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation." Chart. November 10, 2021. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman. (2021). Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman. "Distribution of Luxury Goods Spending among High Luxury Spenders in China in past 12 Months as of October 2021, by Location and Consumer Generation." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
Oliver Wyman, Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation Statista, https://www.statista.com/statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/ (last visited January 07, 2025)
Distribution of luxury goods spending among high luxury spenders in China in past 12 months as of October 2021, by location and consumer generation [Graph], Oliver Wyman, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1284558/china-leading-locations-for-buying-luxury-goods-by-age/
