Leading occasions for shopping deals according to millennials in Germany 2021

Published by Statista Research Department, Jan 18, 2023
In 2021, roughly half of millennial consumers in Germany believed that Black Friday was the leading sales event that offered the best bargains. Approximately ten percent of the country's millennials felt that Cyber Monday or Amazon Prime Day were the leading occasions for finding great deals.

Leading occasions for shopping discounts and deals according to millennial consumers in Germany in 2021

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Release date

November 2021

Region

Germany

Survey time period

October 2021

Number of respondents

1,003 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When do you think the best deals are offered?"

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