According to a survey released in September 2023 and conducted among B2B and B2C marketers worldwide 29 percent of respondents said that Facebook was the social media platform with the highest return on investment (ROI) that year. The same share of respondents pointed towards Instagram for the same reason. YouTube ranked third with 26 percent of respondents, followed by TikTok with 24 percent.
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
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HubSpot. (January 9, 2024). Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot. "Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023." Chart. January 9, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot. (2024). Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot. "Social Media Platforms with The Largest Return on Investment (Roi) According to Marketers Worldwide as of September 2023." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot, Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023 Statista, https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/ (last visited December 24, 2024)
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023 [Graph], HubSpot, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
