According to a survey released in September 2023 and conducted among B2B and B2C marketers worldwide 29 percent of respondents said that Facebook was the social media platform with the highest return on investment (ROI) that year. The same share of respondents pointed towards Instagram for the same reason. YouTube ranked third with 26 percent of respondents, followed by TikTok with 24 percent.
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HubSpot. (January 9, 2024). Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot. "Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023." Chart. January 9, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot. (2024). Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot. "Social Media Platforms with The Largest Return on Investment (Roi) According to Marketers Worldwide as of September 2023." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
HubSpot, Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023 Statista, https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/ (last visited November 23, 2024)
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023 [Graph], HubSpot, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment/
