In 2021, approximately 45 percent of Generation Z shoppers in Germany believed that Black Friday was the number one sales event that offered the best bargains. In contrast, only about a quarter of surveyed German boomers felt the same way.
Leading occasions for shopping discounts and deals according to Gen Z consumers in Germany in 2021
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Share of respondents
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Simon-Kucher & Partners. (November 23, 2021). Leading occasions for shopping discounts and deals according to Gen Z consumers in Germany in 2021 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1284438/leading-occasions-for-deals-gen-z-germany/
Simon-Kucher & Partners. "Leading occasions for shopping discounts and deals according to Gen Z consumers in Germany in 2021." Chart. November 23, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1284438/leading-occasions-for-deals-gen-z-germany/
Simon-Kucher & Partners. (2021). Leading occasions for shopping discounts and deals according to Gen Z consumers in Germany in 2021. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1284438/leading-occasions-for-deals-gen-z-germany/
Simon-Kucher & Partners. "Leading Occasions for Shopping Discounts and Deals According to Gen Z Consumers in Germany in 2021." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1284438/leading-occasions-for-deals-gen-z-germany/
Simon-Kucher & Partners, Leading occasions for shopping discounts and deals according to Gen Z consumers in Germany in 2021 Statista, https://www.statista.com/statistics/1284438/leading-occasions-for-deals-gen-z-germany/ (last visited July 23, 2024)
Leading occasions for shopping discounts and deals according to Gen Z consumers in Germany in 2021 [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1284438/leading-occasions-for-deals-gen-z-germany/