According to a survey among Chinese luxury shoppers in October 2021, about 88 percent of China's Gen-Z high luxury spenders (who spent at least 40 thousand yuan a year on luxury items) purchased luxury items via both online and offline channels. Nearly a quarter of luxury shoppers above 25 years said they only buy luxury goods in stores, while only 11 percent of Gen-Z consumers said the same.
Leading distribution channels for purchasing luxury goods among high luxury spenders in China as of October 2021, by generation
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Oliver Wyman. (November 10, 2021). Leading distribution channels for purchasing luxury goods among high luxury spenders in China as of October 2021, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1284325/china-leading-shopping-channels-for-buying-luxury-goods-by-age/
Oliver Wyman. "Leading distribution channels for purchasing luxury goods among high luxury spenders in China as of October 2021, by generation." Chart. November 10, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1284325/china-leading-shopping-channels-for-buying-luxury-goods-by-age/
Oliver Wyman. (2021). Leading distribution channels for purchasing luxury goods among high luxury spenders in China as of October 2021, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1284325/china-leading-shopping-channels-for-buying-luxury-goods-by-age/
Oliver Wyman. "Leading Distribution Channels for Purchasing Luxury Goods among High Luxury Spenders in China as of October 2021, by Generation." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1284325/china-leading-shopping-channels-for-buying-luxury-goods-by-age/
Oliver Wyman, Leading distribution channels for purchasing luxury goods among high luxury spenders in China as of October 2021, by generation Statista, https://www.statista.com/statistics/1284325/china-leading-shopping-channels-for-buying-luxury-goods-by-age/ (last visited January 08, 2025)
Leading distribution channels for purchasing luxury goods among high luxury spenders in China as of October 2021, by generation [Graph], Oliver Wyman, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1284325/china-leading-shopping-channels-for-buying-luxury-goods-by-age/
