Food logo recognizability and influence on UK consumers 2021

How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021

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Source

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Release date

October 2021

Region

United Kingdom

Survey time period

July 22 to August 4, 2021

Number of respondents

3,564 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey questions: "Which, if any, of the following food packaging logos do you recognize? Please select all that apply." and, "How important are each of these logos to you when making choices on what food to buy?" (Asked of those who recognized each logo).

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