Consumers in the UK were asked which food packaging logos they recognized and which logos were important to them when purchasing food. As of 2020, the Fairtrade logo was the most recognized logo and 59 percent of consumers who recognized it said it was important to them when considering what product to buy. The ASC logo, from the Aquaculture Stewardship Council, was only recognized by four percent of survey respondents.
How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021
Original survey questions: "Which, if any, of the following food packaging logos do you recognize? Please select all that apply." and, "How important are each of these logos to you when making choices on what food to buy?" (Asked of those who recognized each logo).
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How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021 [Graph]. (October 1, 2021). In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1284313/food-logo-and-influence-on-uk-consumers/
"How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021." Chart. October 1, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1284313/food-logo-and-influence-on-uk-consumers/
How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021(2021). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1284313/food-logo-and-influence-on-uk-consumers/
"How Often Consumers Recognize Food Packaging Logos and The Impact on Shopping Choices in The Uk in 2021." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/statistics/1284313/food-logo-and-influence-on-uk-consumers/
How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021 Statista, https://www.statista.com/statistics/1284313/food-logo-and-influence-on-uk-consumers/ (last visited December 23, 2024)
How often consumers recognize food packaging logos and the impact on shopping choices in the UK in 2021 [Graph], , October 1, 2021. [Online]. Available: https://www.statista.com/statistics/1284313/food-logo-and-influence-on-uk-consumers/