For 2021's Black Friday and Cyber Monday, the majority of consumers in Germany were expecting to see product discounts between 10 and 40 percent. Specifically, around half of the respondents expected average discounts to be between 10 and 25 percent, while just over a third believed the average would be between 26 and 40 percent. Only one percent of surveyed German shoppers believed average discounts of over 60 percent were realistic.
What do you expect the average discount to be on Black Friday and/or Cyber Monday?
The original question was phrased by the source as follows: "What do you expect the average discount on [category XY] to be on Black Friday and/or Cyber Monday?"
The source does not provide any information regarding missing percentage points to 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Simon-Kucher & Partners. (November 23, 2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1284285/discount-expectactions-black-friday-cyber-monday-germany/
Simon-Kucher & Partners. "What do you expect the average discount to be on Black Friday and/or Cyber Monday?." Chart. November 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1284285/discount-expectactions-black-friday-cyber-monday-germany/
Simon-Kucher & Partners. (2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1284285/discount-expectactions-black-friday-cyber-monday-germany/
Simon-Kucher & Partners. "What Do You Expect The Average Discount to Be on Black Friday And/or Cyber Monday?." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1284285/discount-expectactions-black-friday-cyber-monday-germany/
Simon-Kucher & Partners, What do you expect the average discount to be on Black Friday and/or Cyber Monday? Statista, https://www.statista.com/statistics/1284285/discount-expectactions-black-friday-cyber-monday-germany/ (last visited January 08, 2025)
What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1284285/discount-expectactions-black-friday-cyber-monday-germany/
