According to a survey among Chinese luxury shoppers in October 2021, most of China's high luxury spenders (who spent at least 40 thousand yuan a year on luxury items) of all ages chose to buy second-hand luxury items for their unique designs. A quarter of Gen-Z consumers said they buy vintage or used luxury goods because they appreciate the item's history.
Leading reasons for buying second-hand or vintage luxury products among high luxury spenders in China as of October 2021, by generation
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Oliver Wyman. (November 10, 2021). Leading reasons for buying second-hand or vintage luxury products among high luxury spenders in China as of October 2021, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1284251/china-reasons-for-buying-second-hand-or-vintage-luxury-goods-by-age/
Oliver Wyman. "Leading reasons for buying second-hand or vintage luxury products among high luxury spenders in China as of October 2021, by generation." Chart. November 10, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1284251/china-reasons-for-buying-second-hand-or-vintage-luxury-goods-by-age/
Oliver Wyman. (2021). Leading reasons for buying second-hand or vintage luxury products among high luxury spenders in China as of October 2021, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1284251/china-reasons-for-buying-second-hand-or-vintage-luxury-goods-by-age/
Oliver Wyman. "Leading Reasons for Buying Second-hand or Vintage Luxury Products among High Luxury Spenders in China as of October 2021, by Generation." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1284251/china-reasons-for-buying-second-hand-or-vintage-luxury-goods-by-age/
Oliver Wyman, Leading reasons for buying second-hand or vintage luxury products among high luxury spenders in China as of October 2021, by generation Statista, https://www.statista.com/statistics/1284251/china-reasons-for-buying-second-hand-or-vintage-luxury-goods-by-age/ (last visited December 21, 2024)
Leading reasons for buying second-hand or vintage luxury products among high luxury spenders in China as of October 2021, by generation [Graph], Oliver Wyman, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1284251/china-reasons-for-buying-second-hand-or-vintage-luxury-goods-by-age/
