According to a 2021 survey among marketers worldwide, 39 percent of global respondents said they were planning to enlist the help of a managed service partner when investing in digital out-of-home (DOOH) activations. Almost a third of global respondents said they intended to take a hybrid approach, while 33 percent said they planned to take the in-house route.
Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021
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MiQ. (December 8, 2021). Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1284202/dooh-advertising-outsource-worldwide/
MiQ. "Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021." Chart. December 8, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1284202/dooh-advertising-outsource-worldwide/
MiQ. (2021). Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1284202/dooh-advertising-outsource-worldwide/
MiQ. "Share of Media Planners Interested in In-house versus Managed Service Digital Out-of-home (Dooh) Advertising in Selected Countries Worldwide as of September 2021." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1284202/dooh-advertising-outsource-worldwide/
MiQ, Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021 Statista, https://www.statista.com/statistics/1284202/dooh-advertising-outsource-worldwide/ (last visited December 22, 2024)
Share of media planners interested in in-house versus managed service digital out-of-home (DOOH) advertising in selected countries worldwide as of September 2021 [Graph], MiQ, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1284202/dooh-advertising-outsource-worldwide/
