According to a September 2021 survey among marketers worldwide, 76 percent of global respondents said they were planning to increase their spending on digital out-of-home (DOOH) advertising in 2022, while 22 percent intended for their spending to remain constant. When it came to the United States, 56 percent of respondents there said they expected to increase DOOH ad spending, and 44 percent said it would remain the same.
Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022
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MiQ. (December 8, 2021). Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ. "Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022." Chart. December 8, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ. (2021). Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ. "Planned Changes in Digital Out-of-home (Dooh) Advertising Spending According to Marketers in Selected Countries Worldwide in 2022." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ, Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022 Statista, https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/ (last visited December 21, 2024)
Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022 [Graph], MiQ, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
