According to a September 2021 survey among marketers worldwide, 76 percent of global respondents said they were planning to increase their spending on digital out-of-home (DOOH) advertising in 2022, while 22 percent intended for their spending to remain constant. When it came to the United States, 56 percent of respondents there said they expected to increase DOOH ad spending, and 44 percent said it would remain the same.
Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MiQ. (December 8, 2021). Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ. "Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022." Chart. December 8, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ. (2021). Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ. "Planned Changes in Digital Out-of-home (Dooh) Advertising Spending According to Marketers in Selected Countries Worldwide in 2022." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
MiQ, Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022 Statista, https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/ (last visited November 18, 2024)
Planned changes in digital out-of-home (DOOH) advertising spending according to marketers in selected countries worldwide in 2022 [Graph], MiQ, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1284201/planned-changes-dooh-ad-spend-worldwide/
