Share of online sales in total refrigerator retail volume in China 2015-2021

Published by
Daniel Slotta,
Dec 7, 2023
In 2020, the proportion of online sales in total volume of refrigerator retail sales in China reached 60.3 percent, representing a substantial increase from only 18.1 percent back in 2015. This upward trend is forcasted to continue further, with more than 65 percent of refrigerators in the Chinese market expected to be sold online in 2021.

Share of online sales in total volume of refrigerator retail sales in China from 2015 to 2020 with an estimate for 2021

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Release date

July 2021

Region

China

Survey time period

2015 to 2020

Supplementary notes

* Estimate

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