In 2021, 51.2 percent of online shoppers in Germany were men. The figures refer to online shoppers who ordered something online at least once a month. The corresponding survey was conducted in Germany in 2021 among respondents aged 14 and older.
Share of online shoppers in Germany in 2021, by gender
Characteristic
Share of respondents
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Information on man sample:
Base: German-speaking population aged 14 years and older.
Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people
Information on target group "online shoppers" (people who ordered something online daily, at least weekly or at least monthly in the last 12 months):
2020: 7,963 respondents, projection to 25.16 million people
The figures displayed refer to the following report: 2020: VuMA 2021
Further information on methodology can be found here and in the report.
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VuMA. (November 17, 2021). Share of online shoppers in Germany in 2021, by gender [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1284196/online-shoppers-share-gender-germany/
VuMA. "Share of online shoppers in Germany in 2021, by gender." Chart. November 17, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1284196/online-shoppers-share-gender-germany/
VuMA. (2021). Share of online shoppers in Germany in 2021, by gender. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1284196/online-shoppers-share-gender-germany/
VuMA. "Share of Online Shoppers in Germany in 2021, by Gender." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1284196/online-shoppers-share-gender-germany/
VuMA, Share of online shoppers in Germany in 2021, by gender Statista, https://www.statista.com/statistics/1284196/online-shoppers-share-gender-germany/ (last visited July 23, 2024)
Share of online shoppers in Germany in 2021, by gender [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1284196/online-shoppers-share-gender-germany/