Types of products/services ordered online in Germany 2020

Published by
Kasia Davies,
Nov 10, 2022
In 2020, almost 70 percent of German online shoppers stated that they had ordered clothing online. Other popular products ordered via the internet included shoes and tickets for events. The figures presented are based on a survey conducted in Germany in 2020 among respondents aged 14 and older.

Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020

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Release date

November 2021

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on man sample:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people

Information on target group "online shoppers" (people who ordered something online daily, at least weekly or at least monthly in the last 12 months):
2020: 7,963 respondents, projection to 25.16 million people

The figures displayed refer to the following report:
2020: VuMA 2021

Further information on methodology can be found here and in the report.

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