In 2020, almost 70 percent of German online shoppers stated that they had ordered clothing online. Other popular products ordered via the internet included shoes and tickets for events. The figures presented are based on a survey conducted in Germany in 2020 among respondents aged 14 and older.
Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020
Information on man sample:
Base: German-speaking population aged 14 years and older.
Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people
Information on target group "online shoppers" (people who ordered something online daily, at least weekly or at least monthly in the last 12 months):
2020: 7,963 respondents, projection to 25.16 million people
The figures displayed refer to the following report: 2020: VuMA 2021
Further information on methodology can be found here and in the report.
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VuMA. (November 18, 2021). Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1284181/online-shopping-top-product-types-germany/
VuMA. "Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020." Chart. November 18, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1284181/online-shopping-top-product-types-germany/
VuMA. (2021). Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1284181/online-shopping-top-product-types-germany/
VuMA. "Types of Products/Services Ordered by Online Shoppers via E-commerce Platforms/Direct Shipping in Germany in 2020." Statista, Statista Inc., 18 Nov 2021, https://www.statista.com/statistics/1284181/online-shopping-top-product-types-germany/
VuMA, Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020 Statista, https://www.statista.com/statistics/1284181/online-shopping-top-product-types-germany/ (last visited January 08, 2025)
Types of products/services ordered by online shoppers via e-commerce platforms/direct shipping in Germany in 2020 [Graph], VuMA, November 18, 2021. [Online]. Available: https://www.statista.com/statistics/1284181/online-shopping-top-product-types-germany/
