As of the fourth quarter of 2021, 66 percent of mobile gamers in Latin America reported watching in-app video ads while playing in order to gain in-game rewards. Finding products to purchase was identified as the main reason to watch mobile video ads mid-game by approximately 32 percent of respondents. By comparison, around 46 percent of respondents reported watching in-app video ads while playing only in the case they related to their interests.
Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021
Characteristic
Share of repondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdColony. (December 7, 2021). Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony. "Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021." Chart. December 7, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony. (2021). Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony. "Motivations for Mobile Gamers in Latin America to Watch In-app Ad Videos While Playing as of 4th Quarter 2021." Statista, Statista Inc., 7 Dec 2021, https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony, Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/ (last visited July 22, 2024)
Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021 [Graph], AdColony, December 7, 2021. [Online]. Available: https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
