As of the fourth quarter of 2021, 66 percent of mobile gamers in Latin America reported watching in-app video ads while playing in order to gain in-game rewards. Finding products to purchase was identified as the main reason to watch mobile video ads mid-game by approximately 32 percent of respondents. By comparison, around 46 percent of respondents reported watching in-app video ads while playing only in the case they related to their interests.
Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021
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AdColony. (December 7, 2021). Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony. "Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021." Chart. December 7, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony. (2021). Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony. "Motivations for Mobile Gamers in Latin America to Watch In-app Ad Videos While Playing as of 4th Quarter 2021." Statista, Statista Inc., 7 Dec 2021, https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
AdColony, Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/ (last visited December 22, 2024)
Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021 [Graph], AdColony, December 7, 2021. [Online]. Available: https://www.statista.com/statistics/1284178/reason-latam-mobile-gamers-watching-video-ads/
