As of the fourth quarter of 2021, 64 percent of mobile gamers in Europe, the Middle East, and Africa reported watching in-app video ads while playing in order to gain in-game rewards. Around 25 percent reported doing so to find products to purchase, while approximately 35 percent of respondents reported watching ads only if related to their specific interests.
Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021
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Share of repondents
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AdColony. (December 7, 2021). Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1284173/reason-emea-mobile-gamers-watching-video-ads/
AdColony. "Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021." Chart. December 7, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1284173/reason-emea-mobile-gamers-watching-video-ads/
AdColony. (2021). Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1284173/reason-emea-mobile-gamers-watching-video-ads/
AdColony. "Motivations for Mobile Gamers in Europe, The Middle East, and Africa to Watch In-app Ad Videos While Playing as of 4th Quarter 2021." Statista, Statista Inc., 7 Dec 2021, https://www.statista.com/statistics/1284173/reason-emea-mobile-gamers-watching-video-ads/
AdColony, Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1284173/reason-emea-mobile-gamers-watching-video-ads/ (last visited August 25, 2024)
Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021 [Graph], AdColony, December 7, 2021. [Online]. Available: https://www.statista.com/statistics/1284173/reason-emea-mobile-gamers-watching-video-ads/