Most popular Twitch non-gaming categories worldwide 2021, by hours watched

Published by Laura Ceci, May 22, 2024
Video content on Twitch is increasingly diversifying, proving that live streaming is not a format popular only among gamers. In 2021, Just Chatting was the most popular content category watched live on Twitch. This particular content type, which includes unstructured interactions between streamers and viewers, as well as a high level of audience participation, has amassed around 3.1 billion hours watched by users on the platform. Music content was also popular on Twitch, with users worldwide watching almost 270 million hours of live streaming music content in the examined period.

Most popular non-gaming categories on Twitch worldwide in 2021, by hours watched (in millions)

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Release date

December 2021

Region

Worldwide

Survey time period

2021

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Streaming overview

3

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Spotlight: non-gaming content

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Topics

TwitchVideo game industryOnline gamingSocial casino gamingGaming video content worldwide
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