According to a September 2021 survey among marketers worldwide, 68 percent of respondents in the United States said they were planning to utilize managed service when purchasing connected TV (CTV) inventories, while only eight percent said they intended to buy it in a hybrid fashion. Globally, managed service was projected to be the most popular way to buy programmatic audio, followed by hybrid and in-house.
Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021
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MiQ. (December 8, 2021). Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1283981/ways-marketers-buy-ctv-inventories/
MiQ. "Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021." Chart. December 8, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1283981/ways-marketers-buy-ctv-inventories/
MiQ. (2021). Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1283981/ways-marketers-buy-ctv-inventories/
MiQ. "Way Marketers Bought Connected Tv (Ctv) Inventories in Selected Countries Worldwide as of September 2021." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1283981/ways-marketers-buy-ctv-inventories/
MiQ, Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021 Statista, https://www.statista.com/statistics/1283981/ways-marketers-buy-ctv-inventories/ (last visited October 02, 2024)
Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021 [Graph], MiQ, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1283981/ways-marketers-buy-ctv-inventories/