Electronic Arts is one of the biggest gaming publishers worldwide. In 2019, almost 56 percent of EA's player base was male, while 43.9 percent of audiences identified as female. While the company owns and publishes a wide range of video game franchises (The Sims, Mass Effect, Battlefield, to name a few), it is hard to understate the impact of its EA Sports section. EA Sports features several best-selling gaming franchises including FIFA, Madden NFL, and PGA Tour, and these titles are primarily marketed towards male sports audiences.
Distribution of Electronic Arts gaming audiences worldwide in 2019, by gender
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Electronic Arts. (November 16, 2021). Distribution of Electronic Arts gaming audiences worldwide in 2019, by gender [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1283976/ea-player-base-gender/
Electronic Arts. "Distribution of Electronic Arts gaming audiences worldwide in 2019, by gender." Chart. November 16, 2021. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1283976/ea-player-base-gender/
Electronic Arts. (2021). Distribution of Electronic Arts gaming audiences worldwide in 2019, by gender. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1283976/ea-player-base-gender/
Electronic Arts. "Distribution of Electronic Arts Gaming Audiences Worldwide in 2019, by Gender." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1283976/ea-player-base-gender/
Electronic Arts, Distribution of Electronic Arts gaming audiences worldwide in 2019, by gender Statista, https://www.statista.com/statistics/1283976/ea-player-base-gender/ (last visited January 10, 2025)
Distribution of Electronic Arts gaming audiences worldwide in 2019, by gender [Graph], Electronic Arts, November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1283976/ea-player-base-gender/
