During a late 2021 survey conducted among B2B marketing professionals in the U.S , Canada, and the UK, it was found that 44 percent of respondents indicated having between five and 10 tools as part of their marketing technology stack. Some six percent said their martech stack consisted of 21 or more tools.
Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021
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MarketingCharts. (January 3, 2022). Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts. "Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021." Chart. January 3, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts. (2022). Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts. "Number of Tools in The B2b Marketing Technology (Martech) Stack in The United States, Canada, and The United Kingdom as of 4th Quarter 2021." Statista, Statista Inc., 3 Jan 2022, https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts, Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/ (last visited November 19, 2024)
Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 [Graph], MarketingCharts, January 3, 2022. [Online]. Available: https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
