During a late 2021 survey conducted among B2B marketing professionals in the U.S , Canada, and the UK, it was found that 44 percent of respondents indicated having between five and 10 tools as part of their marketing technology stack. Some six percent said their martech stack consisted of 21 or more tools.
Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021
Number of tools
Share of respondents
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MarketingCharts. (January 3, 2022). Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts. "Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021." Chart. January 3, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts. (2022). Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts. "Number of Tools in The B2b Marketing Technology (Martech) Stack in The United States, Canada, and The United Kingdom as of 4th Quarter 2021." Statista, Statista Inc., 3 Jan 2022, https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
MarketingCharts, Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/ (last visited July 16, 2024)
Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 [Graph], MarketingCharts, January 3, 2022. [Online]. Available: https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/
