Between 2019 and 2021, nearly 70 percent of consumers in Germany said they looked for products to buy on Black Friday and Cyber Monday due to the particularly low prices, making it the leading consideration among the country's shoppers. A considerable share of people also shopped during this time because special products could be bought that are typically unavailable at other times.
Why do you look for products on Black Friday and/or Cyber Monday?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Simon-Kucher & Partners. (November 23, 2021). Why do you look for products on Black Friday and/or Cyber Monday? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1283914/reasons-to-shop-black-friday-cyber-monday-germany/
Simon-Kucher & Partners. "Why do you look for products on Black Friday and/or Cyber Monday?." Chart. November 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1283914/reasons-to-shop-black-friday-cyber-monday-germany/
Simon-Kucher & Partners. (2021). Why do you look for products on Black Friday and/or Cyber Monday?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1283914/reasons-to-shop-black-friday-cyber-monday-germany/
Simon-Kucher & Partners. "Why Do You Look for Products on Black Friday And/or Cyber Monday?." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1283914/reasons-to-shop-black-friday-cyber-monday-germany/
Simon-Kucher & Partners, Why do you look for products on Black Friday and/or Cyber Monday? Statista, https://www.statista.com/statistics/1283914/reasons-to-shop-black-friday-cyber-monday-germany/ (last visited January 08, 2025)
Why do you look for products on Black Friday and/or Cyber Monday? [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1283914/reasons-to-shop-black-friday-cyber-monday-germany/
