According to a survey among marketers worldwide, as of September 2021, 52 percent of respondents in the United States said that they were planning to increase their spending on programmatic audio advertising, while 48 percent said they intended for their spending to remain unchanged. Globally, 67 percent of respondents said they intended to increase spending, 32 percent said it would remain the same, and only one percent said they expected to decrease it.
Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021
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MiQ. (December 8, 2021). Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1283901/planned-changes-programmatic-ad-spend-worldwide/
MiQ. "Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021." Chart. December 8, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1283901/planned-changes-programmatic-ad-spend-worldwide/
MiQ. (2021). Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1283901/planned-changes-programmatic-ad-spend-worldwide/
MiQ. "Planned Changes in Spending on Programmatic Audio Advertising Campaigns According to Marketers in Selected Countries Worldwide as of September 2021." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1283901/planned-changes-programmatic-ad-spend-worldwide/
MiQ, Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021 Statista, https://www.statista.com/statistics/1283901/planned-changes-programmatic-ad-spend-worldwide/ (last visited November 22, 2024)
Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021 [Graph], MiQ, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1283901/planned-changes-programmatic-ad-spend-worldwide/
