In 2021, approximately 40 percent of consumers in Germany would usually plan their Black Friday and/or Cyber Monday shopping list one to two weeks before the shopping sales events occurred. This was also the most common answer among consumers back in 2020 and 2019. Only just over one in ten German shoppers typically planned their Black Friday and Cyber Monday shopping over a month in advance.
How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday?
The original question was phrased by the source as follows: "How long before Black Friday and/ or Cyber Monday do you usually plan your shopping list for [category XY]?"
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Simon-Kucher & Partners. (November 23, 2021). How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1283897/preparation-black-friday-cyber-monday-shopping-germany/
Simon-Kucher & Partners. "How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday?." Chart. November 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1283897/preparation-black-friday-cyber-monday-shopping-germany/
Simon-Kucher & Partners. (2021). How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1283897/preparation-black-friday-cyber-monday-shopping-germany/
Simon-Kucher & Partners. "How Long in Advance Do You Usually Plan Your Shopping List for Black Friday And/or Cyber Monday?." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1283897/preparation-black-friday-cyber-monday-shopping-germany/
Simon-Kucher & Partners, How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday? Statista, https://www.statista.com/statistics/1283897/preparation-black-friday-cyber-monday-shopping-germany/ (last visited January 08, 2025)
How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday? [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1283897/preparation-black-friday-cyber-monday-shopping-germany/