During a study conducted in October 2021, it was found that 100 percent of surveyed consumers in Germany were familiar with the term "Black Friday". In contrast, about 80 percent of German shoppers had heard of the term "Cyber Monday" before.
Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021
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Simon-Kucher & Partners. (November 23, 2021). Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1283876/german-consumers-familiar-with-black-friday-and-cyber-monday/
Simon-Kucher & Partners. "Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021." Chart. November 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1283876/german-consumers-familiar-with-black-friday-and-cyber-monday/
Simon-Kucher & Partners. (2021). Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1283876/german-consumers-familiar-with-black-friday-and-cyber-monday/
Simon-Kucher & Partners. "Share of Consumers That Have Heard of 'black Friday' and 'cyber Monday' in Germany as of October 2021." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1283876/german-consumers-familiar-with-black-friday-and-cyber-monday/
Simon-Kucher & Partners, Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021 Statista, https://www.statista.com/statistics/1283876/german-consumers-familiar-with-black-friday-and-cyber-monday/ (last visited January 08, 2025)
Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021 [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1283876/german-consumers-familiar-with-black-friday-and-cyber-monday/
