In 2021, data centralization and data capabilities happened to be the topmost reason for replacing marketing tools according to marketing professionals in North America. However, it was followed by improved customer and digital experience, with 42 percent of professionals agreeing it was a leading reason to switch marketing tools.
Leading reasons for replacing marketing tools according to marketing professionals in North America as of May 2021
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MarTech. (August 8, 2021). Leading reasons for replacing marketing tools according to marketing professionals in North America as of May 2021 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1283799/reasons-for-replacing-marketing-tools-north-america/
MarTech. "Leading reasons for replacing marketing tools according to marketing professionals in North America as of May 2021." Chart. August 8, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1283799/reasons-for-replacing-marketing-tools-north-america/
MarTech. (2021). Leading reasons for replacing marketing tools according to marketing professionals in North America as of May 2021. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1283799/reasons-for-replacing-marketing-tools-north-america/
MarTech. "Leading Reasons for Replacing Marketing Tools According to Marketing Professionals in North America as of May 2021." Statista, Statista Inc., 8 Aug 2021, https://www.statista.com/statistics/1283799/reasons-for-replacing-marketing-tools-north-america/
MarTech, Leading reasons for replacing marketing tools according to marketing professionals in North America as of May 2021 Statista, https://www.statista.com/statistics/1283799/reasons-for-replacing-marketing-tools-north-america/ (last visited January 02, 2025)
Leading reasons for replacing marketing tools according to marketing professionals in North America as of May 2021 [Graph], MarTech, August 8, 2021. [Online]. Available: https://www.statista.com/statistics/1283799/reasons-for-replacing-marketing-tools-north-america/
