According to the survey results, in the first half of 2023, around one quarter of Ukrainian advertising market players planned to have about 51 to 74 percent of their programmatic advertising placements in the mobile format and 26 to 49 percent in the desktop format. To compare, five percent of the survey participants planned to employ only the mobile format.
What is the desktop versus mobile share in your planned programmatic advertising placements?
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IAB Ukraine. (December 26, 2022). What is the desktop versus mobile share in your planned programmatic advertising placements? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283764/desktop-vs-mobile-programmatic-advertising-share-ukraine/
IAB Ukraine. "What is the desktop versus mobile share in your planned programmatic advertising placements?." Chart. December 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283764/desktop-vs-mobile-programmatic-advertising-share-ukraine/
IAB Ukraine. (2022). What is the desktop versus mobile share in your planned programmatic advertising placements?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283764/desktop-vs-mobile-programmatic-advertising-share-ukraine/
IAB Ukraine. "What Is The Desktop versus Mobile Share in Your Planned Programmatic Advertising Placements?." Statista, Statista Inc., 26 Dec 2022, https://www.statista.com/statistics/1283764/desktop-vs-mobile-programmatic-advertising-share-ukraine/
IAB Ukraine, What is the desktop versus mobile share in your planned programmatic advertising placements? Statista, https://www.statista.com/statistics/1283764/desktop-vs-mobile-programmatic-advertising-share-ukraine/ (last visited July 22, 2024)
What is the desktop versus mobile share in your planned programmatic advertising placements? [Graph], IAB Ukraine, December 26, 2022. [Online]. Available: https://www.statista.com/statistics/1283764/desktop-vs-mobile-programmatic-advertising-share-ukraine/