During an August 2021 survey conducted among consumers in the United States, 78 percent of respondents stated that, owing to marketing technology, shopping became easier, 75 believed that shopping became more informative, and 73 percent thought it was now more enjoyable thanks to martech.
Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AMA New York. (October 13, 2021). Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1283721/marketing-technologies-consumer-advantages-us/
AMA New York. "Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021." Chart. October 13, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1283721/marketing-technologies-consumer-advantages-us/
AMA New York. (2021). Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1283721/marketing-technologies-consumer-advantages-us/
AMA New York. "Share of Consumers Who See Selected Advantages of Marketing Technologies in The United States as of August 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1283721/marketing-technologies-consumer-advantages-us/
AMA New York, Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021 Statista, https://www.statista.com/statistics/1283721/marketing-technologies-consumer-advantages-us/ (last visited October 02, 2024)
Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021 [Graph], AMA New York, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283721/marketing-technologies-consumer-advantages-us/