According to an August 2021 survey conducted among consumers in the United States, 54 percent of respondents said they felt favorable towards personalization in advertising. IoT devices were seen as favorable marketing technology by 53 percent of responding consumers. At the same time, Virtual reality gained the largest favorability among U.S. consumers, at 61 percent.
Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021
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AMA New York. (October 13, 2021). Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York. "Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021." Chart. October 13, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York. (2021). Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York. "Share of Consumers Feeling Favorable towards Selected Marketing Technologies in The United States as of August 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1283714/marketing-technologies-consumer-favorability-us/
AMA New York, Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021 Statista, https://www.statista.com/statistics/1283714/marketing-technologies-consumer-favorability-us/ (last visited December 21, 2024)
Share of consumers feeling favorable towards selected marketing technologies in the United States as of August 2021 [Graph], AMA New York, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283714/marketing-technologies-consumer-favorability-us/
