Global share of subscribers to popular streaming services 2021, by country

Published by
Julia Stoll,
Oct 9, 2023
Netflix had the greatest share of subscribers among SVOD platforms in the United States in 2021, with 95 percent of users subscribing to the American subscription streaming service. It was also the top streaming service across six other countries worldwide. Apple TV+ was the least popular platform in all countries surveyed. For example, the share of French people subscribing to the service amounted to 11 percent.

Share of subscribers to selected popular streaming services worldwide as of September 2021, by selected country

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2021

Region

France, Germany, Italy, Spain, Sweden, United Kingdom, United States

Survey time period

September 17 to 20, 2021

Number of respondents

32,741 respondents

Age group

13 years and older

Special properties

active users of Whip Media's TV Time app

Method of interview

Online survey

Supplementary notes

Original question: "Do you subscribe to... (by country)?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Video streaming worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Video streaming worldwide

Overview

5

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

6

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

7

Further Content: You might find this interesting as well

Topics

Netflix in SwedenNetflixNetflix in EuropeNetflix in the NetherlandsVideo streaming in Sweden
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.