Optimal video ad length in mobile gaming apps 2021, by genre

Published by Statista Research Department, Jan 10, 2023
According to a November 2021 analysis of video ad impressions and install conversions for gaming apps, in-app video ads in role-play gaming (RPG) games were most effective when they lasted around 46 seconds. By comparison, social casino gaming apps only required 10 seconds of the users' time to be effective. Strategy apps positioned themselves in the middle, requiring 33 seconds in order to prompt optimal levels of installs.

In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds)

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Release date

November 2021

Region

Worldwide

Survey time period

as of November 2021

Supplementary notes

According to the source, based on the analysis of "3.7 billion mobile in-app video ad impressions and resulting installs."

The source does not provide an exact survey date. The date provided is the publication date.

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In-app advertisingMobile app usageMobile app monetizationMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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