The majority of Japanese consumers owned fashion items that were almost never worn as revealed in a survey conducted in July 2021. The leading reason for owning unused clothes was that they did not fit the owner's style, with over 37 percent. Only 27.5 percent of respondents did not have any clothing that was almost new.
Leading reasons for owning unworn clothes in Japan as of July 2021
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Share of respondents
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Original question: "Among the clothes you have bought, do you have clothes that you have almost never worn? If you have, what is your reason for not wearing the clothes?"
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CAA. (October 13, 2021). Leading reasons for owning unworn clothes in Japan as of July 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1283639/japan-reason-own-unworn-clothes/
CAA. "Leading reasons for owning unworn clothes in Japan as of July 2021." Chart. October 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1283639/japan-reason-own-unworn-clothes/
CAA. (2021). Leading reasons for owning unworn clothes in Japan as of July 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1283639/japan-reason-own-unworn-clothes/
CAA. "Leading Reasons for Owning Unworn Clothes in Japan as of July 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1283639/japan-reason-own-unworn-clothes/
CAA, Leading reasons for owning unworn clothes in Japan as of July 2021 Statista, https://www.statista.com/statistics/1283639/japan-reason-own-unworn-clothes/ (last visited August 24, 2024)
Leading reasons for owning unworn clothes in Japan as of July 2021 [Graph], CAA, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283639/japan-reason-own-unworn-clothes/