Around nine in 10 Australian online shoppers were signed up to at least one rewards programs, according to a survey conducted in the 12 months to July 2024, including seven percent of shoppers subscribed to more than 10 programs. Loyalty program users in Australia with at least four cards were more likely to be female and to be younger than 50.
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024
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IAB Australia. (August 13, 2024). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024." Chart. August 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. (2024). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of Retail Loyalty Programs or Rewards Cards Held by Online Shoppers in Australia in The 12 Months to July 2024." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia, Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024 Statista, https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/ (last visited December 22, 2024)
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024 [Graph], IAB Australia, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
