According to a 2024 survey, the most popular source of product inspiration and discovering brands among Australian consumers when shopping online was through an internet search, with around 64 percent of respondents indicating this. Online shoppers in Australia also rely on recommendations from family and friends as well as online retailers themselves for product inspiration, accounting for 40 percent and 43 percent of respondents, respectively.
Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2024
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IAB Australia. (August 13, 2024). Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. "Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2024." Chart. August 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. (2024). Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. "Sources Used for Product Inspiration and Brand Discovery among Online Shoppers in Australia in The 12 Months to July 2024." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia, Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2024 Statista, https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/ (last visited December 21, 2024)
Sources used for product inspiration and brand discovery among online shoppers in Australia in the 12 months to July 2024 [Graph], IAB Australia, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
